The book, A Spies Guide to Thinking, is a quick read and you can finish within a day.
Here’s how the government thinks. DADA. (A.K.A the OODA loop).
A formula that stands for:
Data > Analysis > Decision > Action.
In a nutshell, governments think this way and so do spies.
Spy’s like those in the CIA, give this data to analytics who decide if the data is good and worth pursuing.
Decision makers, give the green lights, and action is the final result. That’s DADA in a nutshell.
The people who can get through the “DADA” loop the smartest and the fastest win the game.
From the book:
DADA, goes back to the 1950’s. That’s when a flight instructor for the U.S. Air Force took a close look at fighter pilots in a dogfight. How they think. How they act. How it all determines who wins. His name was John Boyd.
When Boyd broke thinking into those steps, he discovered something interesting: Whichever pilot goes through the process quickest (DADA) is the one who usually wins. He called going through this process and repeating it a loop.
At first glace, this all seems easy and common sense
But how many of us actually collect data or follow the formula above?
Moving through the Data-Analysis-Decision-Action chain smartly is key. If you’re not going through this chain smartly in your daily life, it’s not good. But when conflict comes and you don’t think smartly, it’s worse. If you’re still collecting or analyzing data while others are acting you’re in trouble.
I would wager that the average keyboard warrior mindset goes like this:
Armchair analysis > Data (in the form of a click-bait article) > Flawed Analysis > No Action
I used to follow the same line of thinking. I wasted time + money analyzing things for my site. It all gave me a cheap thrill, but in the end what do you have to show for it?
Counter-argument to The Spies Guide to Thinking
There’s old quote or saying, “There are many paths to the top of the mountain.”
I’ve seen several successful people follow this formula:
Action > figure out the details later.
I have an inactive YouTube channel were I tested ideas to see the reaction I got. So far, I have 400+ subscribers and 100,000+ views on my abandoned channel. (I’ll be updating it with content soon.)
To this day, that old abandoned YouTube channel still brings views and side-money despite me doing nothing. If I were to re-do the videos with a better camera, etc. then it would be even better.
The 3 things I learned:
- Test things (take action) on free platform (YouTube, etc.)
- See what sticks.
- Figure out the details. Do I need to get a new camera? Do I need to change the look of this video/post/writing?
Successful marketers also use this tactic above. It’s called A/B testing. If an idea sticks then it’s probably a safe bet to run with it.
The point is take action and do something.
(P.S. Share this article, because it helps me out.)