Nev or ( Neville ) runs the site nevblog.com.
He is also one of the guys behind App Sumo, a useful and free tool for people who want to track stats, set up email opt-tins, etc. I use it on my site.
Nev’s copywriting course or as he calls it “Kopy Kourse” is $197 dollars.
I got in the course for 97$ because of a special deal, and I was one of first ones to try it out.
Nev teaches by videos and total there are about 24 videos in the course, which is a a lot to consume in one sitting. This is the type of course that you can finish by locking yourself in a room for the weekend, and by the time you are 50% of the way through, you will already have tips that you can implement. He gives plenty of exercises, examples, and his own case studies. No fluff, just tools and proven advice.
What I can say is, he’s very engaging and he’s writing style reflects his speaking style if you watch him and listen to him.
So who is Nev?
Before Nev went to App Sumo he ran a drop shipping party club website called houseofrave.com, where he sold glow sticks and all things associated with raves and clubs.
Here is his introduction video:
what does a copywriter do?
Copywriters are the people who make sales pages, and use words to inform and convince people to buy their products.
When people think of sales pages their first thought, is likely those spammy weight loss sites, that have big bold headlines, red-underscored text and arrows pointing everywhere.
Or maybe the guy who photographs himself standing behind a jet, that he rented but is somehow this big time “baller” trying to sell…I mean scam you out of forking over thousands of dollars for his secret sauce formula to make millions like him.
I like to call this “spam copywriting” because no matter how you look at it, these sales pages just scream: “scam me.”
However, they do work.
Good copywriters, know how to write good sales pages that are for products that benefit people. Copywriters know how to inform people logically, and emotionally about their products.
We see copywriting all around us. If you own an iPhone or Apple product, you’ve probably heard the phrase, “Apple, Think different.”
This is a form of copy, that promotes brand awareness, and also a form of advertising that separates it from competitors. So you see, copy can be many things or just one thing depending on how you look at.
case studies & copy examples
Nevs had several copy failures and gives an example of what worked for his company and what didn’t fly.
His first attempt at copy involved making an elaborate list of items he had for sale — this included pictures and fancy decorations. Details about price and other things were listed.
According to Nev, this type of copy failed big time and hardly any people were buying and clicking when the email showed up in their inbox.
Frustrated, Nev changed his email to text only. No pictures, No long boring descriptions. This time he added his own voice to the email, his own writing style, and stories. To his surprise, this turned out to work better than anything he had tried before.
He goes a bit deeper, and shows how he uses AIDA. (Attention, Interest, Desire, Action)
This, along with countless other examples, provide beginners with a nice foundation and introduction to copywriting.
If you sign up for his Kopy Kourse email list, you will get a lists of headlines that he personally has used as well as the percentage of their open rate:
The emails from the Kopy Kourse email list are a great addition. Even if you’re not interested in paying for Nev’s course, the email list will provide you with tons of value.
My review of Nevs Kopy Kourse
If you know absolutely nothing about copywriting, then Nevs course is a good start.
I knew nothing and came out of the short course with a general idea on how to write copy. The only thing left for me was to practice and to put to use all the lessons learned from it.
I recommend having a product you want to sell before taking the course.
If you have a product then you will be able to put what Nev says into practice. For me, it’s hard to practice on a product I care nothing about. I used Nev’s advice when I made the copy for my video course on how to buy stuff from Amazon Japan.
I think it needs work, but as my first attempt at copy it does the job.
Now, this course won’t make you a master salesman, but if you can adopt at least 50% of what is in this course your sales pages will be more focused and engaging, and I’m willing to bet it will help your writing.
You won’t be composing long winded boring copy that makes people click away, but something that readers can respond to, by using everyday language.
As a result of this course, I went out and began devouring websites dedicated to copywriting. My writing has definitely improved by seeing the world through the salesmen and the advertisers of this world.
Many of the tips are immediately applicable, such as the AIDA formula (Attention, Interest, Desire, Action.) While AIDA is not a new concept, Nevs breakdown is something to take note of. He goes in depth and explains long form vs short form copy and how they apply to certain products and websites, such as Craigslist, and product sales pages.
other benefits of learning copy
Hands down, learning to write copy will make you a better writer. Advertisers and anyone in sales know how to grab and hook people’s attention from the instant they meet a new person.
Copy is the art of connecting people to your product through words. Having the ability to sale through writing, is a tremendous skill that will always be in demand.
Copy isn’t just about selling. I even use the techniques I learned from copy and transfer them into my novel and articles. The point of copy is to make your writing more engaging and you do that by using vivid verbs, nouns, and descriptions of your product.
At some point in everyone’s life, they will write copy in some form or another.
How I applied Nevs Copy to my own Sales page
For my Amazon Japan video tutorial guide , I show people how to buy things straight from Japan. The people who buy my video tutorial get to see me buy an actual product from Amazon Japan in real-time with hardly any cuts made to the video.
The benefit of watching my tutorial, will help anyone who wishes to buy products from Japan and have them shipped to their own country.
Nevs course, allows me to use simple language to get this message across in the sales page of my simple video tutorial.
more case studies
Nev breaks down copy that works. One example was of a man, who went from 0 – 13,000$ for his pressure washing business.
The man used copy to write a one page sales letter and then mailed it out to people. This was targeted towards people that fit his demographic, and it worked.
Keep in mind, that before this, he was going door-to-door and while he was having some luck with this shotgun approach, the simple one page sales letter proved to be much better.
If you look closely, you can see AIDA in action. This is just one example of someone using copy in the offline world.
Calls started coming in, and business expanded and 0$ soon became 13,000$.
Another case study, involves a break down of the current #1 Google ranking for the keyword “intermittent fasting.”
Nev breaks down the mans copy and explains what he can do to keep his page at #1 of Google.
Some advice offered was basic stuff that I already knew such as, including ALT tags to images, and basic SEO stuff.
However, one thing I wasn’t aware of was this: In order to improve SEO, you can add related searches that appear at the bottom, and add them as subjects that can be added into the sales page.
For example, when you Google in “intermittent fasting” look at the bottom of the page. You will see a list of related searches. Nev suggests adding these related searches to the sales page.
Once added, you can then expand on them by adding more information and pictures that are properly tagged.
This one tip, has already made my sales page much longer, because now I’m including Google’s “related searches” into my subject lines.
In my case, having a long sales page is a good thing because I can always cut to make it more tighter.
Having to figure out what to add is time consuming, when all I had to do was Google my headline and find out what the related searches were.
What I’m starting to notice, is that the longer my sales page gets, the more value I’m giving away. Which is good because the reader walks away knowing much more than before.
If I take it can I become a freelance copywriter?
If you want to become a freelance copywriter, then Nevs course will give you the basic tools to get there.
Kopykourse is a great start, but if you want more confidence then you will have to read up on some more materials.
One of these is free and is called: “The Boran Letters.” While not the scope of this review, these letters are from father to son.
In The Boran Letters, Gary Halbert lays out his thoughts on writing copy and gives solid advice to his own son.
These letters are old, but the value is timeless. After reading, I picked up a few things that I applied to my writing.
Having this plus the book recommendations I listed below, you should be well on your way to writing good copy. Practice.
Is Long Form Copy and Short Form Copy covered?
There’s a big debate; should I use long form or short form for my product or service.
If you take Nevs Kopykourse, you’ll know this–it depends. Selling a camera on craigslist is much different than selling a landscaping service.
For craigslist, you can tone down the length of your copy to something like —-> Title, Picture, short description, and contact info.
Before I took Kopy Kourse I would have thought, that making fancy pictures with fancy typography would be the correct way to sell.
But Nev shows that this is unnecessary, and simple often sales more, and gets more leads. In this case, short form copy works well on sites like craigslist. People just want to see the product, description, and price. Long form would be overkill.
After reading through some of Nevs copywriting book recommendations, generally, the more complicated the product, the more description is needed.
Nev’s course provides the foundation, and it’s up to you to practice so copy becomes second nature.
At the end of the videos Nev gives some book recommendations.
- Ogilvy on Advertising
- Neville Medhora’s own writing book
- Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order EntrepreneursJoseph Sugarman
In addition to everything I’ve talked about above, Nev also provides tips on cold calling through e-mail, headline advice, copy advice for e-commerce, and break downs of some good copy.
So check out Nev’s Kopy Kourse and get started.