If you read Gary Becivenga, the famous copywriter, he says that the most persuasive argument you can make is to show proof. Back in the old days, everyone was afraid to use elevators and this prevent skyscrapers from becoming a reality.
Then one day, a man came along with his design: The safety elevator.
Elisha Otis developed this elevator and it didn’t even think to sell it. It was just something to use in the upper levels of a factory.
After the factory declined, he decided to take his idea and make an elevator company. No order came. So he put on a demonstration.
At the worlds fair, he would hoist himself up on the elevator and have his men cut the ropes with an axe. Onlookers probably gasped in shock as each rope was cut. The elevator fell, but the safety engaged. It was after this, order came, and skyscrapers became a reality. This allowed architects to think of buildings as something to be built vertically rather than horizontally.
Proof is visual. There’s no denying it and that’s why it’s so powerful.
What does this have to do with writing a book?
Proof is one of the most powerful forms of persuasion. If I don’t live the book i’m eventually going to write, I don’t deserve the right to publish that book or talk about that book. It would be a fraud and disservice.
If I say I’m going to write 1000 posts and cringe at the aftermath, then that’s what I’m going to do. If I fail, then I’m going to make it sting and write 1000 more.
Today is Friday August 4th. It’s 1:40pm and I’ve already published 11 articles since Aug 1st. This will be the 12th one to go up for this month and I’m drafting several more.
I’ve already started writing the book. The only question is whether or not I deserve the right to publish it.