The #1 lesson learned from doing YouTube tutorials is this:
Your how to video is also a mini-forum where people ask questions and want answers. A lot of times they won’t be able to install the software or will have troubleshooting issues. If you help them out you start to generate comments and replies. YouTube sees this as engagement and will boost your video to the top.
If you do a how-to tutorial and you want to show you’re an expert, answer every comment and reply to any question. If you have a bigger channel its not possible to do this, but smaller channels like mine must.
Doing this one simple thing, will increase your ranking and will increase views. In addition, you be at the top when it comes to recommendation for that video.
What you will find is that people are really nice when you reply to them. It’s something I’ve noticed about YouTube how to tutorials vs entertainment content.
Go the extra mile
If you want to go the extra mile you’ll have to fill out the subtitles to your video. YouTube will rank your video based off the keywords you put in the subtitle of your video.
This type of work is tedious and will take a lot of time.
The payoff for doing this can be small if your video isn’t getting any views.
Don’t be ashamed to delete a video
If your video isn’t getting consistent views after days or months, then you can delete it. I’ve delete countless videos that didn’t perform and leave up the ones that performed well.
I don’t think there is any penalty for deleting videos.
If you have a blog
I was given some advice that if you do a YouTube video you should also cross post on your blog. This is for SEO reasons. I can usually tell if a video is worth posting on my blog within the first couple of days.
For example, my video, 9 Facts About Japanese Sex Culture, consistently gets views everyday, even when I first posted it.
Software I use
For a year I used screencast-o-matic and no problems recording my screen. The free version will come with a watermark that will be placed at the lower right.
If this doesn’t bother you get the free version. Last time I checked the paid version is $15 dollars for one year.
The 2nd free option is to get Open Broadcaster. This software will capture your screen and comes with several additional options that can be tricky to set up.
I’ve no problems with open broadcaster and you can easily set up a USB microphone to record quality sound.
Recording your voice
If you want to get consistent views you need to have you voice be heard as clear as possible. For tha I use the RODE NT USB microphone.
It’s one of the best USB microphone’s on the market right now.
If you want to get complicated then you need to shell out money for a mixer, shure microphone and some hardware to connect everything together.
I had all of this junk left over when I was playing guitar and recording. I’ve since converted into a podcast studio.
Going this way is WAY overkill. You don’t need all of this. As long as your voice clear no worries.
This should be obvious but a ‘how-to’ video should include the words, “how-to”, “guide”, “tutorial”, or some combination.
If you want to get some idea of what to do then you can just go to YouTube.com and type in the search bar, “How to” and you will get an idea of how title your video.
A thumbnail makes a HUGE difference. Experiment like crazy with this. A site that I would use is canva.com. You can make an average picture look dope with the pre-loaded fonts on the site.
Another tactic is to grab free images off of pexels.com. These are great pictures that can easily be transformed into something great when you combine it with canva.
People are notoriously platform resistant when you ask them to click away from some YouTube videos.
Out of 1000’s of views you might get a few people that will even bother to look at the description or look and click a link inside of it.
However, now YouTube has the ability to post highlighted or pinned comments. This is something I’m still experimenting with.
Gumroad is the weapon of choice for quickly embedding links that don’t require any landing pages, or site.
I made a few dollars selling a tutorial called, “The Amazon buying guide to Japan.” I worked like crazy to get that thing sold.
I learned that you need copywriting and other skills if you are going to sell on gumroad.
- Treat ‘how to’ tutorials like a mini-forum
- Answer all questions asked on the video
- Get quality sound
- Embed a link to Gumroad product if you have one
- A good thumbnail can mean the difference between getting views and getting no views