I have a small YouTube channel with 13 videos, 200,000+ views and 570 subscribers. I had more videos but took them down because they were crap. Which leads me to the first lesson.
Doing tech reviews means your video will be obsolete within 1-2 years depending on the software, app, or platform. The reason I deleted several app reviews for iPhone was they were already updated, deleted, or just unavailable. When doing tech or software reviews make sure its a company that’s in it for the long haul, otherwise you will be doing a review that gets lots of views at first but dies within a year.
Doing tutorials brings in a positive audience, especially if you speak slow and clear like in my “How to Hardsub / Beginner Friendly guide.” I think I speak too slow and soft in the video but keep in mind most people who watch your videos are going to be people from different countries. Speaking straight, slow, and to the point is always going help the most people when doing tutorial videos.
If you want mostly positive comments from people then tutorials seem to bring in the best type of people. On those type of videos I rarely get an angry comment.
If you do entertainment or vlogs be prepared to get a different kind of audience. I tried the whole vlog thing, but didn’t like the audience. Maybe I’ll give it another go one of these days, but this is where you attract the dregs of YouTube comments.
Ask for subscribers and comments. You must do this, because if you don’t ask then people won’t subscribe. Just giving a simple message at the end of your video is all you need.
Deleting videos. There’s no shame in deleting videos that were crap or don’t get any views. In fact, if a video doesn’t consistently get a few views week after week then I know it’s not a going to perform well so I delete it.
Experiment with anything and everthing. The video 9 facts about Japanese sex culture was all done on my iPhone, stock footage, iMovie, and some filters. I was holding the camera up to the laptop taking a video and flashing the filters on manually. In some frames you can probably see the iStock watermark in the background. That’s how creative you can get with an iPhone. Right now it has over 100,000+ views.