I did this experiment in another post: Think of the word ‘defense’ for a moment. What do you imagine? I imagine a boxer who’s in the ring getting beat up. Winded. Bruised up.
Imagine the opposite. A boxer who’s always on the offense. He always has other people reacting to what he does. He throws more punches because he knows that even if 20% of those punches land, that will take a toll on an opponents body.
Creating vs Consuming
Likewise, you should be creating more content than consuming. Consuming content is reacting to what other people have done.
- Everytime you watch a video on YouTube that person is getting paid. Everytime you go see a movie, those creators get paid. For every click the view count goes up.
When you generate more content you will start getting comments about your content. Often times, people will point out where in your content you didn’t explain enough, or you didn’t include something.
These comments are great ideas for another article or video. In addition, pay attention to the comments on other sites. You will get tons of ideas because people will always point out what you didn’t include.
When I first came out with my review for the Pomera DM100 I got a ton of comments asking about the keyboard, the size, and how much it costs. I quickly drafted up several articles just by paying attention to what people were asking for.
- Creating content is the act of going on the offense and getting people to respond to YOU. Consuming content is playing defense and reacting to others.